Acquisition project | AutoCMS
Gap : It takes hours to prompt, restructure and paste content from AI tools used for writing copies. Imagine creating content for website with a pre structured page, and very nuanced CMS content fields.
Most web pages copies are written in a hurry. The deadline looms.
The campaign launch is hours away. You have a pile of product or service information and a blank CMS staring back at you. 😑
AutoCMS helps copywriters and website managers turn chaos into crafted copy.
- It analyzes your source data—product specs, service details, campaign briefs etc.
- It understands your CMS structure—from hero text to meta descriptions.
- And via a Chrome extension, it auto-generates and fills your first draft directly inside your CMS.
No prompt engineering. No copy-pasting. No back-and-forth with generic AI tools.
Just 80% less manual work and 25% more conversions, baked into your publishing flow.
Try autocms.io
Here's How it works (GIF)
We want to ease off content creation and copy generation for 250k+ websites created everyday
Organic Channel
Let's break down our organic channel experiment for our prioritized ICPs - ICP 1 Freelancer copywriters), ICP 2 (CMO of marketing agency) and ICP 3 (Freelancer web developer).
Here's how search intent for the ICPs will look for:
Direct
- Searching for copywriting tools (AI based)
- Searching for AI based tools that works with their CMS
Indirect
- Searching for how to optimize campaigns.
- Searching for scaling business/agency/freelancing career.
- Increasing productivity as a copywriter.
Problem : autocms.io is a new domain with no DA,
Actionable : Start listing on major SaaS listing platforms to increase visibility and DA.
Keyword data
Low hanging fruit
Competitor wise
Create tool comparison pages.
CMS wise research
Actionable:
1. Generate content around keywords near to "AI for copywriting" and "Productivity hacks for copywriters".
2. Generate blogs and content around AutoCMS working seamless with major CMS like wordpress. with keywords like {CMS Name} AI, {CMS Name} copy AI, {CMS name} Content AI.
3. Compare major competitors and plug AutoCMS in.
4. Improve website copy with non technical SEO friendly copies based on ICPs.
5. Demo content.
Weirdest use cases of AutoCMS
Content creator - ICPs
Asking ICPs to share hacks and tips and craziest think they have used AutoCMS for (like the folk who used AutoCMS for job application.)
Content distributor - AutoCMS and ICPs
To make it more interesting We can pair it up with referral program for the person who created content and share swags and credits as user joins through their referral.
Content distribution channels - Youtube, Social media, Emails.
2. AutoCMS Demoes (for various CMS)
Content creator - AutoCMS
Live demo on how AutoCMS works for specific CMS will lure alot of niche CMS users.
Content distributor - AutoCMS and ICPs
Niche CMS users would love to share aha moments perhaps when they will see the most complex CMS structure being filled automagically using AutoCMS with nuanced copy.
Content distribution channels - CMS subreddit, Youtube, Social media, Emails.
The AutoCMS Referral Program drives organic user acquisition by rewarding active users with credits for successful content generation. Users can share these credits with referrals, who receive $5 in AutoCMS credits via email, encouraging immediate product trial. Once the referred user generates content, the referrer earns additional credits, creating a continuous engagement loop. This approach boosts sign-ups, increases activation rates, and sustains engagement while minimizing cash burn.
User perspective
Replace Back to Form button with "Refer and Get $5 Credits" button
Marketing Copy
Marketing Copy - AutoCMS Referral Program
We’re rewarding you for spreading the word! 🚀
How It Works:
- Earn Credits: As an active user, you get credits for every successful content generation.
- Refer & Reward: Share AutoCMS with your network. When someone signs up using your referral, they receive $5 in credits to try AutoCMS.
- Instant Gratitude: The referred user gets an email:
"[Your Name] sent you $5 in AutoCMS credits! Claim now and say thanks."
- Win-Win: Once your referral generates their first content, you earn additional bonus credits.
Start sharing and stacking up your credits! 🎉
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